INFINITI and Stephen Curry Work Together in a Unique Partnership

business partnership

Recently, INFINITI Motor Co. announced a global partnership with well-known NBA basketball star Stephen Curry, one that makes him the automaker’s newest global brand ambassador.

As one of the greatest shooters in basketball history, Curry led the Golden State Warriors to an NBA Championship earlier this summer.

Curry’s amazing achievements, as well as his personal ambitions to be at the top of his profession, truly embody the spirit of INFINITI’s new brand position: “Empower the Drive.” INFINITI will feature Curry in future global product and brand marketing communication campaigns, starting later this summer.

To further emphasize this, Roland Krueger, Chairman and Global President, INFINITI Motor Company stated, "Stephen Curry's drive to continue to set new benchmarks both on and off the court is an ideal parallel to the attributes of the INFINITI brand. Just like INFINITI, he never stops pushing himself. We see the same dedication every day from our team who works tirelessly to exceed the expectations of our customers around the world. This partnership celebrates a shared drive to continue to change the game.”

In response, Curry said, "INFINITI is a brand that I've known and admired because of its strong heritage of performance, design and groundbreaking technologies. I'm drawn to their brand values and passion for their craft and thrilled to be working with INFINITI to help tell stories of people who are driven to do more to realize their potential.”

One of the first campaigns that will launch is for the new Q50 sports sedan, so keep an eye out for more information by checking back on our blog here.

Categories: News
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