WHAT DOES THE INFINITI CAR SYMBOL MEAN?

Every car manufacturer has a story, a brand, an audience and a symbol. Some logos are more subtle and they speak to us without us really knowing why. You’ve probably sat in traffic and looked at the logo on the car ahead of you and wondered where it came from, or what it means. Every symbol has a story.

For INFINITI, the journey to finding the right symbol started with figuring out what the American consumer most wanted out of a luxury car. They determined that they wanted performance, style and luxury that went beyond simply driving the car. They wanted it to apply to the owning process, as well.

The concept of “infinity”, which is the idea that something goes on forever and ever without end is an attractive idea to a car owner. INFINITI suggests that this will be the last car you ever own. Not only because it will last a long time, but because you will never want to compromise on the style or quality once you experience it.

The symbol itself is loosely based on the sideways “8” that has been associated with “infinity” for thousands of years. The central, upward pointing point also conjures the image of an infinitely stretching horizon. The silver oval keeps the image stylish and modern, and even though it seems simple, it clearly expresses the spirit of the brand.

INFINITI cars are available at our dealership and our qualified staff can give more information about the attributes of the different models INFINITI has to offer.

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