WHICH INFINITI MODEL IS MOST POPULAR WITH MILLENNIALS?

Many Millennials have grown out of their economic slump and are looking to purchase a luxury vehicle. They want a spacious family vehicle that handles like a car, luxurious crossover vehicles. But instead of holding onto the humdrum looks of generic mass-produced models, many are seeking to define themselves with the lesser known INFINITI brand.

Why is the QX30 So Popular with Millennials?

The INFINITI QX30 was designed specifically with Millennials in mind. It has all the sleek and sexy styling that a younger generation is looking to express themselves as hip and trendy. INFINITI is one brand that does not have the aging image and seriousness of other luxury car manufacturers. INFINITI is a well-kept secret brand that mixes sporty features with luxury and styling to produce elegant and affordable vehicles.

The finely stitched Nappa leather interiors, brushed aluminum accents, all-wheel drive, and 360-degree camera are just some of the upscale features in this SUV. For most shoppers, it is the sleek styling of INFINITI and their exclusiveness that makes them a solid investment. But they are also loaded with all the latest infotainment and safety features: blind-spot monitoring, Apple CarPlay, Bluetooth, adaptive cruise control, etc.

What is unique about the Millennial Market?

Millennials represent the young adult population in the United States. They are the shoppers who are working the hardest in the USA and need a reliable vehicle the most. Most have already finished college and are now starting their careers or have families and a steady job already.

This generation is unique because they put a lot of research into their big purchases and are savvy with technology. They aren’t as persuaded by traditional marketing channels like other generations. Television is no longer the only game in town for media and marketing but has become more of a relic. In times past, it was sufficient to have a polished advertorial regarding the features and beauty of a car to drum up sales. Nowadays, consumers want to look at all the technical details to find the best value. A social media campaign is more effective to reach them, but only objective evidence can persuade them with confidence to buy a brand.

The INFINITI QX30 crossover SUV has the perfect mix of features for Millennials. When you are ready to test-drive this stunning luxury SUV, contact Crest INFINITI, your regional authorized INFINITI dealership in Frisco, TX. Our sales representatives can provide you with all the technical information you need to make an educated decision by demonstrating the many advantages of purchasing the QX30. Stop by today!

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