INFINITI IS A PROUD SPONSOR OF THE 2022 PEOPLE’S CHOICE AWARD

INFINITI is now a proud sponsor of the 2022 People’s Choice Awards.

People’s Choice
The Infinitely You Campaign focuses on encouraging fans to tune in this year and be authentic. This ad campaign focuses on the host this year, Karamo, who is now the first openly gay guy on a reality TV showcase as well as a talk show. Karamo frequently speaks about the luxury of just being yourself.

The fact that INFINITI has partnered with this rewards ceremony, as well as Karamo’s message, was specifically designed to make sure that the message carries across both mediums. It further expanded on its message to make sure that you enjoy some of the most important moments in life.

INFINITI is using this type of approach as a part of its advertising approach to connect with younger audiences about this message of individuality and connect it to what INFINITI is supposed to be all about. This is supposed to be a “proof of brand” for younger millennial customers that will allow INFINITI to emotionally connect with them across the campaign. The awards ceremony is supposed to be driven by fans to look into some of the essential pop moments throughout the year across different mediums.

By sponsoring it, INFINITI helps to connect to its message and both spread that message and help people associate it with INFINITI throughout the year. It makes sense that Karamo is connected to this message considering the stigma that an openly gay man can have in this culture, especially when he is on popular shows and not hiding who he is at all. It’s a powerful message by itself, but it also helps INFINITI to send the kind of image about themselves that they want to project using the same kind of approach. These two approaches do a good job of synergizing the two of them for similar sorts of objectives.

For more information, please feel free to contact us at our dealership as quickly as you are able. The faster you reach out, the more able you will be able to have us help you with anything that you might need. You can reach out to us through an email message or a form message, or you can just call our number to get a hold of us. You can also just visit our dealership in person so that you can contact us directly.

Posted in Uncategorized | No Comments »