The History of INFINITI

By the time the “Horizon Task Force” formed in 1985, Nissan was already a world-class automaker respected in America. Their visionary goal was to create a high-performance luxury division of Nissan. With a team of elite leaders, the INFINITI brand was eventually born. Today, it stands as a pure luxury brand division of Nissan, boasting over 30 years of legendary models.

INFINITI Starts Strong and Stays Strong

INFINITI made its debut in America in 1989 with the M30 coupe and Q45 sedan, showcasing the brand’s commitment to luxury. In the 1990s, INFINITI emphasized raw power, introducing the highly acclaimed VQ series of V6 engines, considered one of the best in the world for over a decade.

What distinguished INFINITI and fueled its growth was a relentless focus on “complete” customer service and an obsession with meeting drivers’ needs. Every INFINITI vehicle is designed with the driver in mind, resulting in an interior that enhances the driving experience. By 2002, INFINITI had incorporated voice recognition, making driving more convenient and highlighting their leadership in intelligent, driver-centric design.

INFINITI was also among the first automakers to introduce standard driver-assist features like Lane Departure Warning (2004) and Blind Spot Intervention (2010). While these features are now common, they were groundbreaking at the time and underscore INFINITI’s commitment to safety.

Models like the QX80, Q50, and QX50 have kept INFINITI popular over the past two decades. Consumers choose these vehicles for their luxury and distinctiveness. INFINITI’s history is marked by innovators who envisioned better automobiles and a better driving experience, a legacy that continues to grow.

Find Out More About INFINITI’s History

Contact our dealership to learn more about INFINITI’s journey through the auto industry and discover why it remains a popular brand in America.