Nissan names Ashley Gatlin as VP and Chief Customer Satisfaction Officer for the U.S. and Canada

As the luxury arm of Nissan Motor Corporation, INFINITI draws directly from Nissan’s deep engineering capabilities, manufacturing standards, and dedication to owner satisfaction. Thanks to this shared foundation, continuous advancements in organizational leadership, quality control, and vehicle reliability directly elevate the model lineup and service experience we provide to our drivers.

In her new role, Gatlin will direct Nissan’s Total Customer Satisfaction division across the U.S. and Canada, prioritizing vehicle safety, build quality, customer retention, and overall driver satisfaction. Collaborating across all departments, she will drive efforts to improve vehicle reliability while ensuring the customer’s voice remains at the center of company decisions.

Gatlin brings more than 25 years of Nissan experience to the post, having served in key roles across Engineering, Supply Chain Management, Manufacturing, and Total Customer Satisfaction. She most recently served as senior director of Total Customer Service, where her responsibilities expanded to encompass Warranty & Compliance, Overseas Chief Quality Engineering, Field Quality Investigations, and Quality Strategy Management for both U.S. and Canadian operations.

Her appointment comes as Nissan continues to make strong strides in product excellence and customer care. Notably, the Nissan Rogue achieved the top ranking in the compact SUV category in the J.D. Power 2026 U.S. Initial Quality Study, while the Nissan Murano was recognized as the most dependable midsize SUV for the second consecutive year in the J.D. Power 2026 U.S. Vehicle Dependability Study.

You can explore these award-winning models and the rest of our lineup right here at our dealership in Frisco, TX. To learn more about the vehicles in our current inventory or to set up a test drive, visit Crest INFINITI today.